GTM engineering
Outbound that starts with a reason to reach out.
Instead of buying a list, the pipeline watches for a buying signal such as a job post, researches the company, finds the right person, verifies their email and drafts a short outcome-focused message. A person approves before anything sends. Every reply teaches the next round.
- 15 h
- Research saved per SDR, weekly
- < 1 day
- From signal to first email
- < 2%
- Bounce rate, verified only
How it runs
Step through the pipeline.
Click a step or let it play. The prospect record on the right fills in as the agents work.
Step 01 of 08
Spot the signal
A company that posts a job is telling you what it needs. If you sell bookkeeping software and a company is hiring a bookkeeper, that is your cue. An agent sources fresh job posts and extracts the hiring company.
- Signal
- Hiring: Bookkeeper · posted 2 days ago
- Company
- —
- Org
- —
- Buyer
- —
- —
- Segment
- —
- Outreach
- —
- Learning
- —
01 · Spot the signal
A company that posts a job is telling you what it needs. If you sell bookkeeping software and a company is hiring a bookkeeper, that is your cue. An agent sources fresh job posts and extracts the hiring company.
Tools: LinkedIn Jobs, Apify. Output: Signal.
02 · Research the company
The agent builds a short brief: what the company sells, how big it is, what it runs on and anything recent that matters to your pitch.
Tools: Exa. Output: Company.
03 · Map the org
Who runs the function you sell into? The agent pulls the org structure so it can see titles, seniority and reporting lines instead of guessing.
Tools: Apollo. Output: Org.
04 · Pick the decision maker
Using titles and org structure, the agent picks the one person most likely to own the problem and the budget, with its reasoning written down.
Tools: Velum agent. Output: Buyer.
05 · Find and verify the email
A waterfall enrichment tries several providers in order until one returns an address, then a verifier confirms it is deliverable so your domain stays healthy.
Tools: Waterfall enrichment, MillionVerifier. Output: Email.
06 · Build the market map
Every company and contact lands in your own database. Over weeks this becomes a live map of your total addressable market, segmented by the signals that matter.
Tools: Postgres. Output: Segment.
07 · Write the outreach
A three-word subject line and an email under 160 characters that talks about the outcome they want, not your features. It is queued in your sending tool and a person approves it before it goes.
Tools: Instantly. Output: Outreach. A person approves before this step completes.
08 · Learn from replies
Positive replies are tagged and fed back into the first step, so the next round of research favours the signals and segments that actually answer.
Tools: Velum agent. Output: Learning.
Impact
What changes when it runs.
Illustrative targets from comparable engagements. Your baseline is measured in the audit and the targets are agreed before we build.
Hours saved and ROI
What it is worth to your team.
Start from our defaults for this pipeline, then move the sliders to your numbers. The maths is simple and shown.
Based on 40 prospects a day at about 25 minutes of manual sourcing, research and enrichment each, replaced by roughly five hours a week of reviewing and approving.
Three SDRs each spending 20 hours a week on sourcing and research at a $45 loaded hourly cost: about 45 hours reclaimed every week, roughly $105,000 a year in capacity, against a build of three to five weeks.
Gross capacity, not cash savings. Excludes implementation, software and supervision costs, which are quoted before we start.
Your numbers
An assumption to explore, not a promised result.
What that is worth
45 h
reclaimed every week
$105,300
value per year
195 h
every month
1.1 FTE
of capacity returned
Hours on repetitive work, per week
Gross capacity estimate, not cash savings. Excludes implementation, software, and supervision costs. We validate assumptions in the audit.