Velum Product Lab is a consumer app factory: we build, grow and scale AI-native apps across niches, all on one shared platform and one proven playbook. Each app ships in weeks, earns its growth through retention, and hands what it learned to the next one.
Drag to spin · hover an app · inner orbit build, outer orbit scale
In short
What is Velum Product Lab?
Velum Product Lab is a consumer app factory run by founders who have scaled and exited consumer AI products. It launches AI-native consumer apps across different niches using shared infrastructure for identity, payments, AI, analytics, growth and safety, so each new app reaches real users in about six weeks and every win makes the next launch faster.
How the factory works
Build. Grow. Scale. Repeat.
One loop, run in every niche. Each stage has one outcome it must hit before the next one starts.
A live product real people pay for, not a prototype.
We pick a niche with a painful, frequent job and ship the smallest app that does it end to end. Every app starts on the same factory floor: auth, payments, AI layer, analytics and safety checks are already built.
6 wksmedian idea to launch
Niche scored on pain, frequency and reach
Paid validation before a line of product code
Shipped on shared, battle-tested infrastructure
Retention first, then acquisition that pays for itself.
We instrument the core loop from day one and only pour in acquisition once people come back on their own. Growth comes from loops built into the product: shareable outputs, referrals and content that ranks.
< 90 daystarget CAC payback
Activation and week-4 retention as the only early metrics
Growth loops designed into the product
Paid acquisition only once payback is under 90 days
One proven playbook, repeated across the next niche.
What works in one niche becomes a module for the next. Winning apps get a dedicated team; the playbook, components and growth loops are carried straight into the next launch, so every app starts further ahead than the last.
60%+of each new app reused
Winning apps spun into dedicated teams
Modules and loops reused in the next niche
Portfolio reviewed monthly: double down or shut down
The portfolio
Eight apps in the categories that earn the most.
We only enter niches where subscription revenue is proven: photo and video, fitness, finance, education, productivity, utilities, entertainment and dating. Scroll through each app's demo, outcome and traction.
Photo & Video · scale
Lumen
An AI photo and video editor: one tap to fix, restyle or animate any shot.
OutcomeAnyone gets a post-ready photo in seconds, without learning an editor.
Market figures are published category research, linked on each card. App traction figures are illustrative until the portfolio report is published.
The factory floor
Every app starts 60% built.
The shared platform under every launch. We only build what is unique to the niche.
01
Revenue from the first user
Identity and payments
Sign-in, subscriptions, paywalls and regional pricing, live on day one.
02
Quality up, cost per user down
AI layer
Model routing, prompt versioning, evals and cost caps shared across every app.
03
Acquisition that compounds
Growth loops
Referrals, shareable outputs, lifecycle messaging and programmatic SEO as modules.
04
Decisions in days, not quarters
Analytics and experiments
Activation, retention and revenue dashboards with A/B tests wired in.
05
Launch in regulated niches safely
Safety and trust
Content checks, age ratings, privacy controls and audit logs by default.
06
Ship everywhere at once
Store and web launch
App Store, Play and web release pipelines with review-ready assets.
The team
Built by founders who have scaled and exited in consumer AI.
Velum is run by operators, not a staffing agency. The founders have built consumer AI products, taken them to scale and exited. The team around them brings deep experience in product, strategy and growth, and puts the same playbook to work on every build.
01
Founders who have exited
Consumer AI products taken from zero to scale and through an exit. We know what it takes because we have done it with our own money on the line.
↳ Decisions made like owners
02
Product
Product leaders who have shipped apps used by millions: finding the one job worth doing, and cutting everything else.
↳ Products people come back to
03
Strategy
Market selection, pricing and positioning from people who have picked niches, raised capital and sold companies.
↳ The right bet, before the build
04
Growth
Growth operators who have built acquisition, retention and monetisation engines from the first thousand users onward.
↳ Growth that pays for itself
Questions
The consumer app factory, explained.
01
What is a consumer app factory?
A consumer app factory is a studio that launches many consumer apps on shared infrastructure and one repeatable playbook. Instead of betting on a single product, it builds, grows and scales apps across different niches, reusing what works in one to launch the next faster. Velum Product Lab is a consumer app factory for AI-native apps.
02
How does Velum Product Lab build apps so quickly?
Every app starts on the same factory floor: identity, payments, an AI layer with evals and cost controls, analytics, growth loops and safety checks are already built. The team only builds what is unique to the niche, which is why the median idea-to-launch time is about six weeks.
03
How do you choose which niche to enter?
We start from the categories where subscription revenue is proven: photo and video, health and fitness, finance, education, productivity, utilities, entertainment and dating. Within a category, each niche is scored on how painful and frequent the job is, how many people have it, and whether they already pay to solve it. We run paid validation before writing product code, and only build where people commit money or time up front.
04
How do you grow a consumer app after launch?
Retention comes first. We track activation and week-4 retention, fix the core loop until people return on their own, then add growth loops built into the product such as shareable outputs, referrals and search content. Paid acquisition only scales once payback is under 90 days.
05
What happens when an app works?
Winning apps get a dedicated team and more investment. Their components, growth loops and lessons become modules for the next niche, so every new app starts further ahead. Apps that do not find retention are shut down quickly and their parts are reused.
06
Can Velum Product Lab build an app with us?
Yes. Founders, brands and businesses partner with the lab to launch a consumer app in their niche using the same infrastructure and playbook. Book a 30-minute call to discuss the niche and the outcome you want.
07
Who is behind Velum Product Lab?
The lab is run by founders who have built, scaled and exited consumer AI products, with a team experienced in product, strategy and growth.
Have a niche worth an app?
Thirty minutes. Tell us the niche and the outcome you want. We will tell you how the factory would build, grow and scale it.